oh, hello friend is a stationery and jewelry brand that seeks to spread positive and encouraging messages. Owner Danni Hong was operating both online and in a brick & mortar store and decided to focus strictly on online sales. Danni reached out to me to migrate her store over to Shopify to make it both easier for her to maintain her online store and also make the purchasing process easier for her retail and wholesale customers. A designer herself, Danni provided me with the comps for her site and I developed a custom Shopify theme to the pixel. Included in her store is a hidden wholesale store for her wholesale customers – wholesalers see the discounted price, while general customers see the regular price. Doing this allows Danni to maintain all of the orders placed through her site, wholesale or general customer, under one roof.